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Decibel-PR is a London-based agency with a global reach specialising in video games and related tech. With over 22 years experience working in-house for AAA publishers such as Capcom, Bethesda and THQ, we know Games PR inside out. 

We are currently working with a diverse range of clients including independent development teams such as Bossa Studios, Playrise Digital, ShareMob, ROTO VR, with PR and Marketing agencies such as Lick PR, Brown-Betty PR, Bope PR, Press Space, Identity Spark, Wild Card, Virtual Umbrella and publishers of all sizes including Marvelous Europe, Harmonix, Square Enix, Warner Bros, Koch/Deep Silver and SEGA.

We were nominated as a finalist for Pocket Gamer's Mobile Games Awards 2022 in the Best PR & Marketing Team category for our work on Marvelous Europe's Story Of Seasons: Pioneers of Olive Town and for MCV's 'Best Boutique PR Agency' category at MCV Awards 2019 for our work with Bossa Studios on the Worlds Adrift PR campaign.

Best PR Marketing Team 2022 Mobile Games logo
MCV Awards Logo Finalist


the boss

Our principal director is a videogame and entertainment PR with over 22 years experience in the games industry. Having had the honour of working at the highest level on some of the most successful titles ever released, Sam Brace and team are now directing campaigns for various indie dev studios and publishers of all sizes, helping to get high profile press for new games across all formats, console - mobile and beyond games into Tech. If you have a new project you'd like to chat with us about, don't hesitate to get in touch.


Founded 12th December 2012
Directing campaigns for Marvelous Europe / Bossa Studios / Lilith Games / Playrise Digital / SEGA / Warner Bros / Square Enix and loads more...


Senior PR Manager - THQ
​January 2011 - June 2012


Directly managed PR activity for THQ on AAA console titles: UFC 3: Undisputed, UFC Personal Trainer, WWE 2012/13, WWE All Stars, Darksiders II, South Park and Fantastic Pets.
Supervised THQ’s showing at E3 2011, Gamecom 2011 and bespoke press events in autumn 2011 as well as personally organising press trips to various WWE and UFC events.
Built and maintained close relationships with Global PR leads, in-house and owned studio development personnel.

PR Consultant - Weber Shandwick & Golin Harris
December 2009 - June 2010


Accounts consulted on included: DEGE (Digital Entertainment Group Europe), Microsoft Advertising, European Business School, Marvell and Nokia.


European PR Director - Bethesda
January 2008 - December 2009

Co-wrote and directed the PR plan for Bethesda's Fallout 3 launch across Europe organising key events including European press tours, press trips to Bethesda’s offices in Washington DC, Ubidays (Paris), E3 (Los Angeles), Leipzig and the Australian press tour with Pete Hines.


UK PR Manager - Capcom
December 2001 - March 2007

UK PR Manager - looking after front-line press business, multiple external PR agencies, press tours 

helping build relationships with key stakeholders at Capcom Japan and delivering hugely successful campaigns on Capcom key franchises - Resident Evil, Devil May Cry, Monster Hunter and many more.

PR Assistant - Rocket-Media
March 2000 - December 2001


Working with Konami and Codemasters primarily, helped coordinate and run campaigns for Metal Gear Solid 2 Sons of Liberty, Pro Evolution Soccer 2, Silent Hill 2 and Colin McRae Rally 2.

the road
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