ABOUT
DECIBEL-PR
We're a senior-led communications agency for games, tech, entertainment and culture.
We combine deep industry knowledge with cultural connections that cut through - helping our clients reach wider audiences and make lasting impact.
WHAT WE DO
We craft campaigns that connect games to the wider culture.
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We don't just get games coverage. We get cultural relevance.
EARNED-FIRST
AND NARRATIVE-DRIVEN
We build campaigns that earn attention and create lasting impact.
DEEP EXPERTISE IN GAMES AND TECH
From AAA to indie, hardware to platforms - we know the space.
CULTURALLY CONNECTED
ACROSS MUSIC, LIFESTYLE AND MAINSTREAM MEDIA
We connect games to the wider culture where new audiences discover, engage and care.
THE TEAM
A senior team with games heritage, cultural connections and a passion for telling stories that resonate far beyond the games bubble.
Supported by a trusted international network across PR & marketing, creator management, production, and cultural partnerships.
SAM BRACE
Founder & PR Director
Former Bethesda Softworks European PR Director and ex-THQ / Capcom PR lead, with experience spanning AAA games, entertainment and cultural campaigns. Leads Decibel-PR’s strategy, positioning and narrative direction across games, music and mainstream media. Specialist in story-led communications, cultural crossover campaigns and long-term brand building.
ALI PAYNE
PR Director
Former Deep Silver and Premier Communications, with experience across major games, entertainment and experiential campaigns including Dead Island 2. Leads campaign strategy, press relations, events and activations, with a strong focus on connecting games with wider audiences through creative storytelling and partnerships.
Jasmine Koolhoven
Senior PR Manager
Spent eight years at SEGA Europe working across Sonic the Hedgehog, Total War, Football Manager, Yakuza and more. Specialist in European games communications, creator outreach and integrated campaigns, with deep experience across community-first publishing and platform-native storytelling.
Luke Hebblethwaite
Partnerships Consultant
Former Head of Games at BAFTA and previously at UKIE, with extensive experience across games culture, partnerships and industry relations. Focused on building meaningful connections between games, music, film and cultural institutions through live events, strategic partnerships and industry initiatives.
Let's tell your story.
Get in touch to discuss how Decibel-PR can help you reach further.
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