Decibel-PR is a London based agency with a global reach specialising in Digital Entertainment, specifically Videogames, Apps and VR. With over 20 years experience working in-house for AAA publishers such as Capcom, Bethesda and THQ, we know Games PR inside out.
We are currently working with a diverse range of clients including independent development teams such as Bossa Studios, Playrise Digital, ShareMob, ROTO VR, with PR and Marketing agencies such as Lick PR, Brown-Betty PR, Bope PR, Press Space, Identity Spark, Wild Card, Virtual Umbrella and publishers of all sizes including Marvelous Europe, Harmonix, Square Enix, Warner Bros, Koch/Deep Silver and SEGA.
Excitingly enough, we were nominated as a finalist in MCV's 'Best Boutique PR Agency' category at MCV Awards 2019!
Sam Brace is a videogame and entertainment PR with over 20 years experience in the games industry. Having had the honour of working at the highest level on some of the most successful titles ever released, Brace and team are now directing campaigns for various indie dev studios and publishers of all sizes, helping to get high profile press for new games across all formats, mobile - console. If you have an exciting, arty or interesting project you'd like us to get involved in, please don't hesitate to get in touch.
About Sam Brace
December 2012 - Present
Running and maintaining a PR consultancy business of which this is the website! Mail me if you want to talk shop.
Marketing and PR Consultant - Playrise Digital
December 2012 - July 2017
Directed and implemented the global Marketing and PR campaign for all Playrise Digital’s titles generating assets (trailers/screenshots/press releases etc), then implementing front line coverage placement personally with incredible results in all sectors.
PR Consultant - Super M
December 2012 - June 2013
Consulted on Still Alive Studios ‘Son Of Nor’ Kickstarter campaign which lead to successfully raising £150k funding through Kickstarter April - May 2013. Also executed a number of research projects for Super M’s various clients.
Senior PR Manager - THQ
December 2012 - May 2013
Directly managed PR activity for THQ on AAA console titles: UFC 3: Undisputed, UFC Personal Trainer, WWE 2012/13, WWE All Stars, Darksiders II, South Park and Fantastic Pets.
Surpervised THQ’s showing at E3 2011, Gamecom 2011 and bespoke press events autumn 2011 as well as personally orgaising press trips to various WWE and UFC events.
Built and maintained close relationships with Global PR leads, in-house and owned studio development personel.
PR Consultant - Five by Five
December 2012 - May 2013
Co-ordinated Gamescom activities for Nexon Europe focusing on German and other European press including follow up coverage.
PR Consultant - Atomic PR
July 2010 - August 2010
Generated content for Living Social and Quno, also actively worked on Living Social campaign for their daily deal awareness campaign.
PR Consultant - Golin Harris
March 2010 - June 2010
Managed Nokia Global consumer team at Account Director level overseeing the launch of Snakes Supersonic and 2010 new range of smart phones. Also worked on new business, idea generation and pitching for prospective videogame clients.
PR Consultant - Weber Shandwick
December 2009 - March 2010
Accounts I consulted on included: DEGE (Digital Entertainment Group Europe), overseeing content creation, media lists, PR strategy.
Microsoft Advertising – Research project EMEA and regional advertising conferences.
European Business School – Successfully pitching in ‘innovative economies’ press release to key tech/biz media.
Marvell – Mobile World Conference planning and story pitching to key national tech/biz media.
PR Consultant - Peppermint P
September 2009 - December 2009
Implemented UK Lifestyle competition led campaign for Peppermint’s major client (Majesco) on Wii title, ‘Mad Dog McCree’.
European Account Director - Lunch PR/Bethesda
January 2008 - March 2009
(Exclusive contract on Lunch’s Bethesda account working in house at Bethesda Europe).
Instrumental in the planning and implementation of the European PR and Marketing schedule for Fallout 3, Brink, Wet and Rogue Warrior.
Provided distribution partners in individual territories with tailored plans, asset schedules and timelines.
Responsible for internal communications liaison in weekly calls between Europe and DC office.
Managed all external lifestyle PR agencies Europe wide.
Heavy involvement in all teaser trailer creation, artwork direction and distribution planning.
Organised key events on the Fallout 3 campaign including European press tours, exclusive press trips to Bethesda’s offices in Washington DC, Ubidays (Paris), E3 (Los Angeles), Leipzig and the Australian press tour.
Achieved 96 Fallout 3 specialist press front covers in 10 months, huge online presence and weekly news coverage across all top videogame sites and blogs in Europe.
Maintained a comprehensive contact list and managed communication with all top publishing houses across Europe and Australia.
Maintained excellent relations with all 3rd party dev studios and Bethesda’s own in-house development team.
Created content for press releases and promotional material.
UK PR Manager - Capcom
March 2002 - March 2007
From 02-05 Capcom held a very small team, we managed the entire marketing side of the European business with only six people which exposed me to a very broad range of situations and provided an invaluable education in how the videogames industry operates at all levels.
Instrumental in the creation and implementation of strategic marketing planning at the highest level from very early on in my career at Capcom.
Presented all Capcom releases to various press, sales and marketing people at many different international events and conferences.
Managed Capcom’s presence and looked after press at worldwide conferences such as Tokyo Game Show Japan, E3 USA to many bespoke trips in addition to various destinations all over Europe and Australia.
Worked alongside the marketing services department to ensure all assets and product artwork were tightly aligned with product requirements.
Managed external PR agencies on all AAA title campaigns including Dead Rising, Lost Planet, Resident Evil (all titles up to 5), Devil May Cry (all titles up to and including 4) and many more.
Managed to successfully run campaigns on tight budgets in co-operation with the central team.
Maintained excellent relations with Capcom US office and Japan’s R&D department in Osaka and the international business office in Tokyo.
My relationship with the press was and still is second to none and I maintain many close friends at the highest level in publishing across the world.
Effectively managed the Marketing Assistant’s time and delegated jobs to them as I saw fit.
PR Assistant - Rocket-Media
June 2000 - March 2002
Accounts worked on included Konami and Codemasters. Campaigns I specifically helped co-ordinate and run include Metal Gear Solid2 Sons of Liberty, Pro Evolution Soccer 2, Silent Hill 2 and Colin McRae Rally 2.